Make it to the inbox, not the junk folder Spam filters can be triggered for a variety of reasons, but specific words alone are rarely the culprit.Īs long as your email authentication and engagement are both great, don’t worry about supposed “spam trigger words.” It’s an old wives’ tale that certain practices will get you immediately marked as spam. The truth is, spam trigger words are a thing of the past. This is one of the biggest lies that just won’t go away (other than “ email is dead”). Think, using ALL CAPS, the word “free,” or exclamation points!!! There are tons of lists of spammy words to avoid, after all. True or false: Certain words or characters will land your email in the junk folder. But first, let’s bust the #1 subject line myth It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Use it to get your subscribers’ attention and your emails opened!Īnd while Apple’s Mail Privacy Protection has thrown us a curveball, that doesn’t mean we shouldn’t care about opens anymore. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? That’s where the subject line comes in. With email as a primary method of communication-even more so since the COVID-19 pandemic began- the average person receives over 100 emails a day. Why you should care about email subject lines
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